Published on March 23, 2023

Our Experts Bring Back the Latest Trends in Eyewear from MIDO and Vision Expo

Our team of experts have just returned from the highly anticipated MIDO Eyewear Show in Milan and Vision Expo in New York City. As always, they were spectacular events where the latest trends and designs in the eyewear industry were showcased. These events are the perfect opportunity for us to see the latest trends in eyewear and bring back the best selection of frames for our stores. In this post, we'll share with you the top trends we saw at these shows.


The Latest Trends

At both MIDO and Vision Expo, we noticed that many of the collections were displaying frames with "previous trends." For example, green frames were still prevalent in current collections, and there were few frames showcasing the Pantone color of 2023 - Magenta. However, two collections that did showcase Magenta were Anne Et Valentin and Chrome Hearts.

We also noticed that brown is becoming more popular than black. Many collections are offering multiple variations of tortoise, translucent brown, and chocolate brown. This neutral color is a great alternative to black for those who want a more classic look.

Another trend we saw was the return of rectangular shapes. These frames have a more "narrow and wide" look compared to the "deep square" frames we've seen in the past. We also saw flat brow lines in many sunglass shapes.

Thick frames were also prominent at both shows, both in metal and acetate. Even collections that typically present a thinner profile were showcasing bolder, stand-out frames. One brand that stood out was Loewe and their "Bubbles" sunglass collection.

We also had the opportunity to network with other industry professionals, including designers, manufacturers, and retailers. These connections are important for us to stay up-to-date on the latest industry news and form partnerships that help us bring the best products to our customers. Overall, attending MIDO and Vision Expo was an invaluable experience for our team and we're excited to bring the latest trends and insights to our customers.

New Releases

At the shows, we also saw many new releases from popular brands like Chrome Hearts, Jacques Marie Mage, Anne et Valentin, and Lindberg. Chrome Hearts showcased a variety of bold colors like Magenta and Lime Green (solid, not translucent). They had great women's optical in a narrow shape and beautiful sunglasses. A standout piece was a men's square acetate with a rounded metal temple, as well as a strong men's rectangular sun that is sure to be an easy sell. They even created a mold-injected solar shield.

Lindberg is a brand that has been making waves in the eyewear industry due to their unique craftsmanship and attention to detail. At the shows, they showcased their latest releases, which included a variety of sleek and minimalist designs that are sure to turn heads. Lindberg is known for their innovative use of materials, and their new collection is no exception.

Jacques Marie Mage has launched several new collections that showcase their dedication to innovation and creativity. Jacques Marie Mage continues to push the boundaries of what is possible in eyewear. Their commitment to sustainability is also noteworthy, as they use eco-friendly materials and prioritize ethical production practices. Whether you're a fashion-forward trendsetter or simply appreciate well-crafted accessories, Jacques Marie Mage is a brand to watch in the world of luxury eyewear.

We also saw some new releases from Anne et Valentin. The brand's latest releases showcase their commitment to bold colors and unique shapes. What sets Anne et Valentin apart is their emphasis on individuality and self-expression. Each frame is designed with the wearer in mind, taking into account their personality, lifestyle, and fashion sense. The brand also prides itself on using high-quality materials and expert craftsmanship to create frames that are both stylish and durable. For anyone looking to make a statement with their eyewear, Anne et Valentin is a must-try brand.

Looking for a fresh look this spring and summer? Look no further than our stores, where you'll find a range of eyewear styles to suit every taste. Whether you're drawn to bold colors and unique shapes or prefer more classic designs, we've got you covered. We're thrilled to announce that our stores are already stocked with the latest arrivals, so why not come and see what's new? Shake up your style and embrace the season with our selection of stylish eyewear. Book your appointment with one of our optician today!